The area that gets forgotten a lot is the search engine optimisation. We use this in behind the website to make the site accessible to search engine.
This is an area that should never rest with your site and be constantly analysed.
With more than 25 billion web pages indexed by Google in early 2007, the most difficult part is not so much to have your web pages online but to actually get people finding and visiting them.
SEO (Search Engine Optimisation) is the process of making on-site changes to your web pages, or using off-site techniques to improve your sites search engine ranking positions (SERPs) for specific keywords. SEO is generally undertaken to increase targeted traffic to a website, as well as to increase brand recognition to the website for designated keywords.
Some people want more traffic to their sites to increase sales of their products or services, others to generate leads, and others to increase revenues from affiliate programs or advertising programs like ad-sense.
Generally most people think of Google, as it’s the biggest search engine in the world, however, they have a filter called the ‘Sandbox’ that prevents new sites from ranking well for competitive terms for at least 6-7 months, sometimes longer. There is no way to get out of the sandbox any quicker other than by buying a domain that has been in use for some time, is already out of the sandbox and has existing link popularity. So for these reasons you should initially focus your efforts on the MSN and Yahoo search engines.
Search engines are programs that regularly crawl the internet to index web pages into a database that internet users will be able to search through the use of keywords. They work by sending out spiders (also called bots or robots) to automatically browse as many documents as possible using hyperlinks. They then read these documents and create databases with all the relevant keywords featured in each document. It is important to build a search engine optimised website, as it is also important to have some knowledge of the most important indexing standards.
It is vital to maintain true effectiveness. SEO needs to be part of the ongoing process of site management. As products and services change, competitors emerge and technology progresses so must the detailed optimisation of a site.